Friday, June 24, 2011

Fighting the Japanese Giants

     After yesterday's scathing screed against Kia's latest advertising abomination (SHAME ON KIA), along came something wonderful and refreshing from the same world . . . only the classier section.

     Blog followers may remember "Dream Rangers". It is a television commercial produced by Ogilvy Asia, and I featured it here a while back. Ogilvy Mumbai just unveiled a success story that's definitely worth watching. It is a campaign they engineered to put Pulsar motorcycles at the top of India's market. That's not an easy task, and I admire the creativity and cleverness they employed.

    Nice to know there are still smart people in the world of advertising.

Turn up your speakers for the swelling Vangelis soundtrack . . .

Love from Delta.

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