This new Kia print advertisement won a prestigious Silver Lion Award at the Cannes ad festival. I'm not sure if we're to blame the French for that or not. This is a terribly creepy way to promote dual air conditioning.
I've never felt the slightest urge to purchase a Kia but if I happened to feel one, this vulgarity would send me to the nearest Daewoo dealership. Hell, to a Yugo dealership if they still built them . . . anywhere but Kia. (What do you call a Yugo with a flat tire? Totaled. What's included in every Yugo owner's manual? A bus schedule. What do you call a Yugo that breaks down after 100 miles? An overachiever.)
Brazilian ad agency Moma was looking for a unique way to highlight the dual-zone air conditioning found inside the Kia Sportage. We are supposed to see two very different climates of the same situation—the left being relatively mild, with the right being heated up a bit.
It just makes me see red.
Kia Motors America Statement Regarding Inappropriate Advertising Material From Brazil
ReplyDeleteKia Motors America (KMA) has become aware of an offensive piece of advertising material that was created by an ad agency in Brazil that KMA has no business relationship with and has never worked with. This ad was not created in the U.S. by Kia Motors America or any of its marketing partners and does not reflect the opinions or values of KMA or Kia Motors Corporation. The ad is undoubtedly inappropriate, and on behalf of Kia Motors we apologize to those who have been offended by it. We can guarantee this advertisement has never and will never be used in any form in the United States, and our global headquarters in Seoul, South Korea is addressing the issue with the independent Brazilian distributor.
I appreciate your notification and am happy to hear that you are unaffiliated with Moma's ad. I have posted an update for interested blog readers.
ReplyDelete