This new Kia print advertisement won a prestigious Silver Lion Award at the Cannes ad festival. I'm not sure if we're to blame the French for that or not. This is a terribly creepy way to promote dual air conditioning.
I've never felt the slightest urge to purchase a Kia but if I happened to feel one, this vulgarity would send me to the nearest Daewoo dealership. Hell, to a Yugo dealership if they still built them . . . anywhere but Kia. (What do you call a Yugo with a flat tire? Totaled. What's included in every Yugo owner's manual? A bus schedule. What do you call a Yugo that breaks down after 100 miles? An overachiever.)
Brazilian ad agency Moma was looking for a unique way to highlight the dual-zone air conditioning found inside the Kia Sportage. We are supposed to see two very different climates of the same situation—the left being relatively mild, with the right being heated up a bit.
It just makes me see red.